Work Experience

Lead product operations, drive digital transformation, optimize workflows, and enable AI-driven automation for automotive and technology companies.

• Advise SaaS and tech founders targeting the automotive sector on go-to-market strategies, OEM stakeholder engagement, partner program approval processes, and product adoption best practices.
• Automated data-quality audits of OEM dealer locator APIs and websites, identifying content gaps and compliance risks in dealership information.
• Delivered Vision AI Explorer, an interactive demo app that enables users to visually explore and test Google Cloud Vision API features.
• Created and standardized governance, design, accessibility, and quality-assurance standards for AI-driven projects, improving workflow consistency and release readiness.

Led product operations, program management, go-to-market enablement, and process improvement across North American automotive retail, Salesforce Service Cloud CRM, dealer data, and workflow automation.

• Automated dealer website reviews with a Robotic Process Automation (RPA) workflow, reducing manual effort by 87% and enabling Sales Operations to identify issues and prioritize dealer outreach.
• Enabled go-to-market readiness for an Audi and Volkswagen customer insights app by defining requirements in Jira, creating a Confluence knowledge base, and building Salesforce case management dashboards.
• Managed Audi's Enterprise Lead Management program and led its transition from Audi Digital to Sales Operations, establishing governance, an operating model, and a Confluence knowledge base.
• Resolved lead response-time reporting errors affecting 10% of dealerships by automating operating-hours validation, identifying unsupported CMS formats, and prompting new validation controls and alerts.
• Improved predictive-model data quality for 60 dealerships by identifying edge cases in vehicle-ownership data, defining requirements, and aligning Sales and Engineering on fixes.

Led product operations, program management, go-to-market enablement, product adoption, and product analytics for Audi's dealer-facing automotive retail software and enterprise iOS apps across 300+ dealerships.

• Increased user adoption by 185% and iOS app upgrades by 400% in three months through targeted push-notification campaigns and field enablement.
• Generated $200 in incremental profit per vehicle and increased J.D. Power New Vehicle Sales Satisfaction Index scores by 54 points by leading adoption of an iPad ordering portal and subsidy program.
• Drove 51% annual SaaS adoption growth by launching the Audi Experience Partner Program and establishing integration standards, KPIs, and dealer incentives.
• Achieved a lead-to-sale conversion rate 30% above the Audi brand average by integrating Audi's iOS sales app with dealership Customer Relationship Management (CRM) platforms for automated lead routing.
• Expanded dealer adoption of predictive analytics software by 36% through data-driven case studies, enabling dealerships to convert service-drive customers into 15 to 20 incremental vehicle sales per month.

As the founding marketing hire, led product marketing, go-to-market strategy, CRM implementation, brand management, and international expansion across the U.S. and China.

• Led development and implementation of Salesforce Sales Cloud across U.S. and China operations within six months by defining requirements, onboarding users, and centralizing sales activity and customer data.
• Enabled expansion into China by leading product management for a bilingual global website, establishing brand standards, and coordinating content localization for U.S. and Chinese audiences.